History of the Porsche Targa in Memphis, TN            
The Targa trim of the classic Porsche 911 celebrates its 55th year in 2020. Not quite a coupe or a convertible, the Targa opens up a segment of the roof of the car, creating an open air experience without the need for completely removing the top.

1960s and 1970s

The Porsche 911 Targa was first introduced in 1965, at a time when the U.S. was calling for a ban on cabriolet vehicles due to safety concerns. Instead of going along with this, Porsche found ways to make a safer convertible, creating the first ever cabriolet with a fixed roll bar.

Porsche continued to innovate with the Targa's design into the 1970s, finding more ways to implement growing safety requirements in the US while maintaining the removable roof and even adding customization options, such as making the roll bar available in black as well as plain stainless steel. 

1980s and 1990s

In the 1980s, Porsche put out its first all-wheel drive 911 vehicle, which was available in several styles, including Targa, as well as a hardtop coupe and a cabriolet without a roll bar.

Then the 1990s hit, and the Targa saw dramatic design changes. The roll bar was replaced with a sloping glass roof, with a section that slide backwards to open the cabin for the semi-cabriolet effect the Targa was known for. Porsche also redesigned the front and rear wings to be wider and straighter.

2000s and 2010s

The 2000s brought a focus on a rounder, less angular look, and the Porsche 911 and its Targa variant followed suit. The new millennium also gave the Targa a fully electric roof, so drivers could open up the roof panel with the press of a button.

Then, with the 2011 redesign, Porsche went back to its roots, replacing the glass roof with a soft top and bringing back the famous Targa roll bar, now with an automated roof system. Modern day drivers get the dual experience of the classic Targa without the hassle of removing the roof themselves.

The Porsche Targa is one of the most iconic convertible cars in Porsche's history. You can become part of that history by getting your own Targa model at Gossett Porsche.

Make an Inquiry

* Indicates a required field


Gossett Porsche

1875 Covington Pike
Directions Memphis, TN 38128

  • Sales: 901-255-6276
  • Service: 901-255-6278
  • Parts: 901-255-6254


  • Monday 9:00am-7:00pm
  • Tuesday 9:00am-7:00pm
  • Wednesday 9:00am-7:00pm
  • Thursday 9:00am-7:00pm
  • Friday 9:00am-7:00pm
  • Saturday 9:00am-7:00pm
  • Sunday Closed