While BMW is a widespread brand in availability, Porsche models are in demand - which is great if you're a Porsche owner. It's not hard to find a new or used BMW for sale on the market, but Porsche models are much rarer. Case in point, Porsche sold 300,000 models worldwide in 2021, while BMW sold over 2 million vehicles that same year. 

Why is this a good thing? The lower supply of Porsche-badged cars makes them exclusive and in higher demand, which helps Porsche vehicles retain their value over their lifespan. People are willing to pay more to buy a Porsche car, which makes the brand prestigious and keeps their vehicles from taking depreciation plunges. Plus, their rarity makes many Porsche models great collector's items. 

On the flipside, the majority of BMW vehicles don't retain their value due to their oversaturation of the premium vehicle market.

Speaking of the elite status of Porsche, many people wouldn't even think to compare Porsche to BMW because they're practically in two different tiers of premium brands. BMW typically competes against "budget" luxury brands like Lexus and Audi, while Porsche is on the level of prestigious companies like Ferrari and McLaren. 

This higher status sets Porsche among the most select automakers in the industry, while BMW tries to stand out from the deluge of budget-priced luxury models on the market. When you spend less money purchasing a BMW, you're opting for cheap luxury instead of true craftsmanship.

When you buy a BMW, you typically have to take what's on the lot or choose from a limited catalog of configurations. The company doesn't offer nearly as much custom-ordering possibilities as Porsche does. 

Porsche customers can take advantage of the Porsche Exclusive Manufaktur program, an unparalleled custom-ordering experience. Design your Porsche so it's truly unique to your style as you select the upholstery, stitching design, cabin materials, paint color, and other elements. You can actually go to the company's studio and speak with a consultant or stream with one online.

With millions of identical BMW models on the streets today, you can bet that other people would drive the same car as you - even here in Memphis. If you order a Porsche through the Porsche Exclusive Manufaktur program, you'll own a one-off product like no one else's. 

Although Porsche models cost more than most BMW models, you get high-end performance on any 718, 911, Taycan, Panamera, Macan, or Cayenne - regardless of trim level. You typically have to upgrade to a BMW M Performance model to get comparable performance specs. 

Porsche vehicles are as dependable as they are fast. Because of their quality construction and meticulous engineering, Porsche models tend to have very few issues. As evidence, the brand ranked second in J.D. Power's 2021 Vehicle Dependability Study, far exceeding BMW and most other luxury brands.

Athletic engineering is fundamental to Porsche vehicles because of the brand's storied motorsports legacy. It's currently the world's largest race car manufacturer, constructing nearly 200 units every year for competitions around the world. Porsche has proven its superiority at countless Formula 1 and 24 Hours of Le Mans events. While BMW does have a racing division, it's minor compared to what Porsche has established.

Anyone can drive a BMW, but only you can own a Porsche that's exactly catered to you. Talk with us at Gossett Porsche in Memphis, Tennessee about how you can purchase your own elite driving machine.